MEET Tony Pearson – Founder of TP23 Advisory
Founder | Executive Advisor | Business, Leadership & Transformation Strategist
Helping leaders and businesses move from confusion to clarity to execution.
Tony Pearson is the founder of TP23 Advisory and a seasoned executive advisor with 25+ years of experience leading high-growth businesses across Australia and global markets. He brings a powerful blend of commercial acumen, psychology, and performance science to every strategic engagement.
Dr Ross Honeywill (Chairman Social Intelligence Lab),
“Tony embodies that rarest of personality types: a razor-sharp mind, empathy and social intelligence in spades, relationship skills, and the capacity to always be ahead of the game—in each conversation and in each part of his job”
Transform Your Business Strategy & Performance Today
Tony Pearson
Tony Pearson is the creator of the TP23™ Frameworks— a dual-system methodology designed to help organisations build and activate strategy and elevate leadership. With over 25 years of CEO, board-level, and consulting experience, Tony brings a rare fusion of commercial expertise, behavioural science, and people-first leadership to every engagement.
Tony’s approach is deeply rooted in his lifelong passion for psychology, human behaviour, and performance science. He believes that sustainable business transformation isn’t just driven by systems or plans — it’s ignited by clarity of purpose, cultural alignment, and leadership that knows how to execute.
His leadership journey spans global manufacturing, retail, education, hospitality, wellness, professional services, and technology. As CEO of AH Beard for nearly a decade, Tony led the transformation of the brand into a luxury wellness leader, expanding into over 10 countries and positioning the business as one of Australia's great export success stories.
Today, Tony leads TP23 Advisory, guiding founders, executive teams, and boards through complex challenges with a proven framework that drives strategic alignment, execution rhythm, and leadership capability. His TP23™ Business Strategy Model and TP23™ Leadership Framework are applied across industries through strategic on or offsites, transformation initiatives, advisory partnerships, and capability-building programs.
In addition to strategy and leadership, Tony is also a recognised authority on sleep, recovery, and human performance. He is the Founder of the Sleep Wellness Institute, where he brings together the latest research in sleep science, neuroscience, and behavioural health to support high-performance leadership and workplace wellbeing. His dual expertise — in business and biology — allows him to uniquely support leaders in becoming more effective, resilient, and impactful.
Tony’s work is trusted by boards, founders, and executive teams navigating growth, complexity, or change — and his insights are backed by experience, evidence, and empathy.
Schedule a Consultation
Ready to take the first step toward transforming your business? Schedule a consultation with Tony today to learn more about our consulting services and how we can help you achieve your goals.
“The key to success in any business these days is having an absolutely clearly articulated, future state and why, however, strategy without rhythm is noise. Leadership without culture is fragile. My work exists in the execution zone — where real change lives.”
Areas of Expertise
Tony Pearson brings a rare combination of board-level insight, strategic clarity, operational depth, and behavioural psychology to every engagement. His expertise spans the full business lifecycle — from vision and strategy through to execution, performance, and leadership transformation.
Strategy & Leadership
- Strategic Vision & Execution
Aligning long-term goals with actionable roadmaps that deliver results. - Executive & Board-Level Advisory
Supporting CEOs, boards, and founders in high-stakes decisions and strategic alignment. - Leadership Capability & Culture Building
Developing values-aligned, execution-ready leaders across all levels of an organisation. - Organisational Design & Operating Rhythm
Building scalable structures and rhythms that create clarity, accountability, and momentum. - Legacy, Purpose & Impact Strategy
Embedding legacy thinking and long-term value into leadership and business decisions.
Business Transformation & Performance
- Operational Excellence & Business Analytics
Streamlining operations and using data-driven insights to improve efficiency and outcomes. - Business Development & Market Expansion
Identifying growth levers and unlocking new customer segments in both domestic and international markets. - Change Management & Organisational Development
Leading transformation initiatives with practical change models and cultural alignment. - International Markets Strategy
Deep experience expanding businesses across APAC, North America, Europe, and the Middle East. - Digital Transformation
Helping organisations modernise systems and unlock new value through digital capability.
Commercial & Market Strategy
- Sales & Marketing Strategy
Building customer-centric, channel-agnostic strategies that drive conversion and loyalty. - B2B & B2C Go-to-Market Models
Bridging strategic positioning with frontline commercial execution. - Market Analysis & Competitive Positioning
Using competitive insights to shape brand strategy and seize market opportunity. - Financial Acumen & P&L Leadership
Strong commercial understanding across revenue, cost, margin, and profitability levers.
Human Performance & Organisational Psychology
- Team Building & Cross-Functional Leadership
Uniting diverse teams behind shared purpose and collaborative execution. - Stakeholder Engagement & Governance
Managing alignment across internal and external stakeholders including boards, investors, and customers. - Behavioural Science & Executive Psychology
Using applied psychology to enhance decision-making, communication, resilience, and leadership under pressure. - Sleep Science & Human Performance
Integrating evidence-based recovery, sleep optimisation, and wellbeing strategies into leadership and performance systems.
Speaking, Advisory & Market Experience
Tony Pearson is a sought-after speaker and facilitator, regularly delivering keynotes and executive sessions on leadership, strategy, organisational transformation, and the science of human performance — with a unique emphasis on the role of sleep and recovery in shaping effective leaders and high-performing teams.
He brings deep experience across ownership and governance structures, having worked within and alongside private equity, family businesses, and listed companies. This diversity of exposure enables Tony to understand the unique dynamics, challenges, and opportunities in each context — from generational transition in family enterprises to performance demands in listed environments, and the scale-or-exit pressures of private equity-backed growth.
This combination of boardroom insight, cross-sector leadership, and behavioural science expertise positions Tony as a trusted advisor to CEOs, boards, and founders navigating growth, complexity, and change.
Who Tony Has Worked With
Trusted by Leading Brands, Built on Proven Experience
Over three decades, Tony Pearson has worked across industries, continents, and company stages — from high-growth startups to iconic global brands. He has held senior executive roles and been a trusted advisor to boards, CEOs, and leadership teams navigating growth, complexity, and transformation.
This selected showcase of organisations Tony has worked for, with, or alongside reflects the depth and diversity of his expertise — and the strategic trust placed in Tony & TP23.
Get in touch.
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