TP23™ Frameworks
From Strategy to Legacy. From Principle to Performance.
TP23 is a strategic advisory system that equips leaders and organisations with the clarity, capability, and confidence to perform at their prime.
Built on two proprietary frameworks — the TP23™ Business Strategy Framework and the TP23™ Leadership Framework — TP23 empowers executive teams, founders, and boards to navigate complexity, accelerate execution, align culture, and lead with impact.
In today’s volatile and competitive market, where uncertainty and fatigue collide with the need for bold direction, TP23 delivers the structure, momentum, and behavioural edge needed to thrive — not just survive.
The Frameworks Behind Great Strategy and Greater Leadership.
THE TP23™ BUSINESS STRATEGY FRAMEWORK OVERVIEW
THE TP23™ BUSINESS STRATEGY FRAMEWORK OVERVIEW
THE TP23™ BUSINESS STRATEGY FRAMEWORK OVERVIEW
The TP23 Business Strategy Framework is a principle-based system that equips organisations to achieve strategic clarity, execution discipline, cultural alignment, and sustainable growth. Built on 23 proven principles, it bridges the gap between vision and execution, turning intent into impact.
In a market defined by economic uncertainty, shifting customer behaviour, rising operational costs, talent challenges, and constant disruption, TP23 helps leaders cut through complexity and noise— aligning direction, prioritising effort, and unlocking the focus and momentum required to navigate volatility and deliver measurable performance.
Unlike conventional consulting, TP23 combines insight with action — designed for executive teams, business owners, and boards who want more than planning exercises and reports. They want transformation that endures.
A comprehensive performance architecture built on 5 strategic pillars and 23 core principles:
- Transformation– Purpose, vision, change, leadership
- Performance– Sales, operations, financial discipline
- Culture & Capability– People, trust, clarity, development
- Execution Rhythm– Cadence, priorities, discipline
- Impact & Legacy– Innovation, value, future-building
Each principle is broken down into detailed sub-elements, enabling diagnostic clarity, strategic planning, and focused improvement.
THE TP23™ LEADERSHIP FRAMEWORK OVERVIEW
THE TP23™ BUSINESS STRATEGY FRAMEWORK OVERVIEW
THE TP23™ BUSINESS STRATEGY FRAMEWORK OVERVIEW
The TP23 Leadership Framework develops leaders who combine self-awareness, vision, execution, and cultural influence with the ability to leave a lasting legacy. Built on 23 leadership principles, it provides a clear, actionable blueprint for growing leadership capability at every level — from emerging leaders to seasoned executives.
More than a competency model, TP23 is a practical system for building leaders who can adapt to complexity, inspire trust, drive performance, and shape cultures that endure.
Unlike conventional consulting, TP23 combines insight with action — designed for executive teams, business owners, and boards who want more than planning exercises. They want transformation that endures.
A modern, research-aligned leadership framework designed to develop high-performing, self-aware, and strategically minded leaders. Built on 5 pillars and 23 core principles:
- Self-Leadership & Awareness– EQ, energy, authenticity
- Vision & Strategic Thinking– Systems, foresight, innovation
- Execution & Accountability– Feedback, ownership, agility
- People, Culture & Influence– Trust, coaching, inclusion
- Legacy & Impact – Purpose, brand, stewardship
The model powers diagnostic tools, workshops, and development journeys that create lasting leadership capability.
The TP23™ Business Strategy Framework
Overview
The TP23™ Business Strategy Framework is a strategic model designed to drive transformation, performance, and sustainable success across businesses, leadership teams, and organisations. Built around five foundational pillars — Transformation, Performance, Culture & Capability, Execution Rhythm, and Impact & Legacy — the framework distills decades of leadership and commercial experience into 23 essential principles that define what high-performing organisations consistently do well. Each principle is underpinned by 115 actionable sub-elements that form the basis for diagnostics, strategy development, capability building, and long-term execution. The TP23 Framework provides leaders with a clear, comprehensive, and practical roadmap — not just for improvement, but for achieving meaningful, lasting transformation.
5 Pillars
🅣 Transformation (Strategic Mindset & Evolution)- The courage to reinvent, adapt, and lead into the future.
🅟 Performance (Execution & Excellence)- Disciplined execution that drives growth and excellence.
🅒 Culture & Capability- Shaping people, skills, and behaviours to match strategic ambition.
🅔 Execution Rhythm- Embedding strategy into daily focus, cadence, and accountability.
🅘 Impact & Legacy- Creating long-term value that endures beyond today.
23 Core Principles
🅣 Transformation (Strategic Mindset & Evolution)
The courage to reinvent, adapt, and lead into the future.
1. Transformation vs Change – Leading with courage into the future.
2. Purpose & Identity – Why your business exists beyond profit.
3. Vision with Velocity – Defining and accelerating towards a bold future.
4. Adaptive Leadership – Evolving leadership for complex environments.
5. Strategic Reinvention – When to pivot, when to preserve, when to disrupt.
🅟 Performance (Execution & Excellence)
Disciplined execution that drives growth and excellence.
6. Operational Excellence – Streamlining to win.
7. Customer Obsession – Designing around experience and outcomes.
8. Sales & Margin Mastery – Strategy + execution = growth.
9. Commercial Discipline – Balancing innovation with financial rigour.
10. Systems Thinking – Connecting dots across functions, markets, and time
🅒 Culture & Capability
Shaping people, skills, and behaviours to match strategic ambition.
11. Culture by Design – Not accidental, but intentional.
12. Clarity & Communication – Strategic storytelling and alignment.
13. Psychological Safety – Fuel for innovation and accountability.
14. Capability Building – Developing people to match strategic ambition.
15. Collaboration & Silos – Breaking walls, building bridges.
🅔 Execution Rhythm
Embedding strategy into daily focus, cadence, and accountability.
16. Focus & Prioritisation – Strategy is choice.
17. Cadence & Accountability – How often, who owns, what happens.
18. Metrics That Matter – Measuring performance beyond vanity KPIs.
19. Momentum & Discipline – Starting is easy. Sustaining is mastery.
🅘 Impact & Legacy
Creating long-term value that endures beyond today.
20. Stakeholder Value – Business as a force for long-term value.
21. Innovation Engine – Building today while imagining tomorrow.
22. Leadership Brand – Your business is a reflection of its leaders.
23. Legacy Thinking – What end state are you building towards?
115 Sub-elements
🅣 TRANSFORMATION (Strategic Mindset & Evolution)
1. Transformation vs Change
- Difference between incremental change and transformational shifts
- Organisational transformation readiness
- Leading through uncertainty
- Building urgency and alignment for transformation
- The cost of staying the same
- Resource allocation to transformation
2. Purpose & Identity
- Defining your "why"
- Organisational storytelling
- Embedding purpose into decision-making
- Brand identity vs internal culture
- Aligning people to purpose
3. Vision with Velocity
- Creating a compelling future state
- Vision clarity vs complexity
- Communicating vision to energise teams
- Translating vision into strategic priorities
- Accelerating execution with focus
4. Adaptive Leadership
- Navigating complexity and ambiguity
- Leadership agility and self-awareness
- Empowering others in uncertain times
- Leading diverse and cross-functional teams
- Mindsets for transformation
- Learning from feedback and disruption
5. Strategic Reinvention
- When and how to pivot
- Balancing core business with innovation
- Overcoming legacy inertia
- Reinvention cycles and risk
- Designing for future relevance
- Cross-functional collaboration for innovation
🅟 PERFORMANCE (Execution & Excellence)
6. Operational Excellence
- Process discipline
- Standardisation vs customisation
- Lean thinking and waste elimination
- Performance metrics and benchmarking
- Operational accountability
- Clear ownership and accountability
7. Customer Obsession
- Mapping the customer journey
- Voice of customer systems
- Customer segmentation and prioritisation
- Service design and experience engineering
- Measuring loyalty and satisfaction
8. Sales & Margin Mastery
- Value-based selling
- Channel and pricing strategy
- Sales process optimisation
- Cost-to-serve awareness
- Profitability analysis by segment/product
- Sales accountability and tracking
9. Commercial Discipline
- Budgeting and forecasting effectiveness
- ROI-based decision-making
- Capital allocation strategy
- Financial literacy in leadership
- Managing growth without margin erosion
- Scenario planning and risk controls
10. Systems Thinking
- Interdependencies across departments
- Visualising cause-and-effect
- Holistic vs siloed strategies
- Root cause analysis
- Decision mapping and scenario planning
🅒 CULTURE & CAPABILITY
11. Culture by Design
- Cultural current state assessment
- Values in action
- Culture-shaping rituals and behaviours
- Reward systems aligned to culture
- Culture during periods of change
12. Clarity & Communication
- Strategic narrative creation
- Communication channels and rhythm
- Aligning team goals with strategy
- Messaging across levels of the organisation
- Feedback culture
- Goal and role clarity
13. Psychological Safety
- Encouraging vulnerability-based trust
- Building inclusive environments
- Leader behaviours that foster safety
- Recognising and responding to fear-based cultures
- Managing conflict constructively
- Normalisation of mistakes and learning
14. Capability Building
- Skills and competencies mapping
- Learning and development strategy
- Role clarity and growth pathways
- Succession planning
- Resourcing for future capability needs
15. Collaboration & Silos
- Identifying structural and cultural silos
- Cross-functional team development
- Shared KPIs and team-based goals
- Conflict resolution frameworks
- Creating collaboration rituals
- Leaders' role-modelling collaboration
🅔 EXECUTION RHYTHM
16. Focus & Prioritisation
- Strategic vs operational time
- Identifying value-adding initiatives
- Decision filters and frameworks
- Avoiding “shiny object” syndrome
- Tiered planning structures
- Governance of priority decisions
17. Cadence & Accountability
- Operating rhythms (weekly, monthly, quarterly)
- Performance check-ins and dashboards
- Ownership and role clarity
- Meeting discipline
- Shared accountability models
- Scorecards or dashboards in use
18. Metrics That Matter
- Leading vs lagging indicators
- Financial, customer, and operational KPIs
- Setting meaningful targets
- Data visibility and reporting
- Continuous performance calibration
19. Momentum & Discipline
- Starting strong vs finishing strong
- Building organisational energy
- Keeping strategy visible
- Overcoming “initiative fatigue”
- Celebrating progress and wins
🅘 IMPACT & LEGACY
20. Stakeholder Value
- Identifying internal and external stakeholders
- Stakeholder mapping and engagement
- ESG and social impact strategies
- Long-term vs short-term value
- Aligning stakeholder expectations
21. Innovation Engine
- Culture of experimentation
- Idea-to-implementation processes
- Resource allocation to innovation
- Managing risk and failure
- Customer co-creation
22. Leadership Brand
- Personal brand awareness
- Visibility and influence
- Thought leadership and positioning
- Leadership consistency and values alignment
- Modelling behaviour at the top
- Leadership development programs
23. Legacy Thinking
- Defining organisational legacy
- Sustainability and stewardship
- Multi-generational thinking
- Culture transmission
- Futureproofing leadership and systems
- Mentoring future leaders
THE TP23™ LEADERSHIP FRAMEWORK
The TP23™ Leadership Framework complements the TP23™ Business Strategy Framework by focusing on the individual capabilities, behaviours, and mindset required to lead effectively in today’s complex and evolving business environment. Structured across five pillars and 23 core principles, it provides leaders at all levels with a roadmap to strengthen self-awareness, elevate strategic thinking, sharpen execution, inspire people, and leave a lasting impact.
Developed from decades of real-world executive experience, the framework translates proven leadership principles into practical tools for diagnostics, coaching, and leadership development. Whether you’re developing emerging leaders, building executive capability, or aligning a leadership team for growth, the TP23™ Leadership Framework bridges personal mastery with organisational performance — enabling leaders to achieve meaningful, sustainable transformation.
5 Pillars
🅢 Self-Leadership & Awareness- The foundation of leading others is knowing and managing yourself.
🅥 Vision & Strategic Thinking- Leaders create clarity about the future and build conviction to pursue it.
🅔 Execution & Accountability- Leadership is action: clarity, ownership, and delivery.
🅒 People, Culture & Influence- Great leaders shape culture and unlock potential in others.
🅛 Legacy & Impact- The best leaders think beyond themselves and beyond today.
23 Core Principles
🅢 Self-Leadership & Awareness
The foundation of leading others is knowing and managing yourself.
1. Emotional Intelligence – Understanding and regulating emotions to lead wisely.
2. Authenticity & Values – Leading with integrity, grounded in who you are.
3. Energy & Wellbeing – Sustaining performance through personal health and balance.
4. Self-Reflection & Agility – Learning, adapting, and evolving continuously.
5. Decision-Making Under Pressure – Staying clear, calm, and effective when it matters most.
🅥 Vision & Strategic Thinking
Leaders create clarity about the future and build conviction to pursue it.
6. Future Orientation – Crafting and communicating a compelling vision.
7. Systems Thinking – Seeing the bigger picture across people, functions, and time.
8. Strategic Prioritisation – Choosing what matters most and saying no to the rest.
9. Navigating Complexity – Simplifying chaos and guiding others through uncertainty.
10. Innovation Mindset – Encouraging curiosity, creativity, and bold ideas.
🅔 Execution & Accountability
Leadership is action: clarity, ownership, and delivery.
11. Leading Through Others – Empowering and enabling others to deliver results.
12. Results with Discipline – Driving consistent performance and excellence.
13. Performance Conversations – Giving feedback that drives growth and accountability.
14. Change Agility – Leading through transitions with adaptability and resilience.
15. Operational Empathy – Understanding the work to lead it effectively.
🅒 People, Culture & Influence
Great leaders shape culture and unlock potential in others.
16. Psychological Safety – Creating space where people feel safe to speak and act.
17. Coaching & Development – Growing people to grow the organisation.
18. Culture by Design – Shaping culture intentionally, not accidentally.
19. Trust-Based Influence – Building credibility, trust, and followership.
20. Inclusive Leadership – Harnessing diversity to strengthen performance.
🅛 Legacy & Impact
The best leaders think beyond themselves and beyond today.
21. Purpose-Led Leadership – Anchoring actions in meaning and mission.
22. Reputation & Brand – Recognising that leadership is always on display.
23. Creating Long-Term Impact – Building a future others will thank you for.
115 Sub-elements
🅢 Self-Leadership & Awareness
1. Emotional Intelligence & Self-Regulation
- Recognising and managing emotional triggers
- Practicing self-restraint under pressure
- Awareness of impact on others
- Empathy in decision-making
- Developing emotional agility
2. Authenticity & Values Alignment
- Knowing and living your values
- Speaking and leading with integrity
- Consistency between message and behaviour
- Building trust through transparency
- Aligning leadership brand with personal truth
3. Energy & Wellbeing Management
- Sustainable personal energy practices
- Sleep, nutrition, and movement for leadership stamina
- Recovery and reflection routines
- Avoiding burnout and overwhelm
- Modelling healthy work-life integration
4. Self-Reflection & Learning Agility
- Regular reflection habits (journaling, feedback, etc.)
- Openness to feedback and critique
- Rapid learning from mistakes
- Curiosity and humility
- Continuous personal improvement
5. Decision-Making Under Pressure
- Maintaining clarity under stress
- Balancing intuition and data
- Making timely, high-stakes decisions
- Decisiveness with adaptability
- Owning and learning from tough calls
🅥 Vision & Strategic Thinking
6. Visioning & Future Orientation
- Creating a compelling long-term vision
- Engaging others in shared future state
- Keeping vision alive during chaos
- Connecting daily work to broader purpose
- Storytelling as a strategic tool
7. Systems Thinking
- Seeing the whole, not just the parts
- Anticipating consequences across functions
- Understanding interdependencies and patterns
- Balancing detail and big picture
- Integrating strategic and operational views
8. Strategic Prioritisation
- Knowing what matters most
- Saying no to distractions
- Aligning resources to top priorities
- Filtering decisions through strategic lenses
- Shifting priorities with agility
9. Navigating Complexity
- Holding ambiguity without paralysis
- Operating with partial information
- Making progress amidst conflicting signals
- Leading through uncertainty
- Helping others find clarity in chaos
10. Innovation Mindset
- Embracing change and experimentation
- Challenging legacy thinking
- Encouraging creative risk-taking
- Supporting rapid iteration
- Viewing failure as learning
🅔 Execution & Accountability
11. Leading Through Others
- Delegating with clarity and trust
- Empowering team autonomy
- Building accountability structures
- Coaching vs controlling
- Multiplying team effectiveness
12. Driving Results with Discipline
- Translating strategy into execution
- Maintaining focus and follow-through
- Using scorecards and checkpoints
- Managing by outcomes
- Leading with data and direction
13. Performance Conversations
- Giving and receiving feedback effectively
- Addressing underperformance early
- Celebrating and reinforcing high performance
- Holding others to high standards
- Focusing on behaviour and impact
14. Change Agility
- Managing transitions with confidence
- Helping others through the change curve
- Communicating change clearly and frequently
- Adapting personal style as needed
- Leading in dynamic environments
15. Operational Empathy
- Understanding frontline realities
- Respecting the work behind the numbers
- Removing friction in systems and tools
- Listening to operational feedback
- Partnering across functions
🅒 People, Culture & Influence
16. Building Psychological Safety
- Creating space for challenge and vulnerability
- Reducing fear of failure
- Encouraging open dialogue
- Normalising feedback
- Modelling transparency and learning
17. Coaching & Developing Talent
- Holding development-focused conversations
- Identifying and nurturing strengths
- Career and capability planning
- Sponsoring growth opportunities
- Being a teacher and mentor
18. Culture by Design
- Clarifying and championing team values
- Reinforcing desired behaviours
- Calling out misalignment with culture
- Leading rituals that build belonging
- Embedding culture in operations
19. Trust-Based Influence
- Leading through trust, not control
- Listening with curiosity
- Building credibility across boundaries
- Influencing without authority
- Practising radical candour
20. Inclusive Leadership
- Embracing diverse perspectives
- Addressing bias and blind spots
- Ensuring voices are heard
- Creating equitable opportunities
- Modelling belonging and respect
🅛 Legacy & Impact
21. Purpose-Led Leadership
- Articulating a deeper why
- Inspiring meaning in others' work
- Aligning work with broader impact
- Making decisions through purpose lens
- Resisting distraction from core mission
22. Reputation & Leadership Brand
- Knowing how you're perceived
- Acting with intention and clarity
- Owning your leadership identity
- Aligning words and actions
- Protecting trust and credibility
23. Creating Long-Term Impact
- Thinking beyond tenure and role
- Leading with stewardship
- Building future-ready teams
- Leaving systems better than you found them
- Measuring success in legacy, not just metrics
The TP23 Difference
Not Another Consulting Deck. Not Just Strategy. Transformation.
TP23 is a premium executive advisory built on one bold idea: that true performance is engineered through principle-driven strategy and leadership.
Where traditional consultants leave behind thick reports, TP23 leaves behind rhythm, capability, and results. We don't trade in frameworks for the sake of frameworks — we create momentum that transforms people, businesses, and bottom lines.
From half-day activators to 12-month transformations, we work alongside boards, founders, and executive teams to turn vision into execution, and execution into legacy.
Achieve Your Business Goals with TP23 Advisory
What TP23 Stands For
TP23 stands for:
- Transformation — lasting change that moves the needle
- Performance — sustained excellence in operations and leadership
- 23 Principles — the precise number of steps required to achieve breakthrough results
This is where strategy meets behavioural science. Where leadership meets execution. Where bold ideas meet real-world traction.
Why 23?
It’s not just a number — it’s a symbol of balance, brilliance, and breakthrough.
- 23 pairs of chromosomes hold the blueprint of human life and potential
- 23.4°, degrees of Earth’s tilt sustains the rhythm of seasons, balance and life.
- 23 people in a room create the tipping point in the Birthday Paradox
- In probability, 23 is where odds shift from chance to certainty.
- In culture, from Psalm 23 to Michael Jordan’s jersey, #23 is linked with resilience, guidance, and excellence.
- #23 is worn by legends who redefine what’s possible
TP23 channels that same transformative energy. 23 isn’t random — it’s the sweet spot between strategy and action, insight and impact. That’s why our programs are built around 23 proven principles of performance and success.
“The 23rd Step is where transformation begins.”
The TP23 Difference
Our framework is comprehensive yet actionable. 23 principles grouped into 5 pillars.
TP23 Business Strategy pillars: Transformation, Performance, Culture & Capability, Execution Rhythm, and Impact & Legacy.
TP23 Leadership pillars: Self-Leadership & Awareness, Vision & Strategic Thinking, Execution & Accountability, People, Culture & Influence, and Legacy & Impact.
Every organisation has a 23rd step waiting for them. That’s where breakthroughs happen, and sustainable success begins.
23 isn’t just a number. It’s the DNA of transformation.
Who We Help
We work with leaders ready to go beyond the surface:
- CEOs and Founders navigating scale, stagnation, or succession
- Executive teams seeking alignment, accountability, and execution
- Boards driving strategic renewal and leadership transition
- Organisations ready to rebuild culture, rhythm, and results
If you're tired of spinning your wheels, misaligned teams, or well-intentioned strategies that never make it off the page — TP23 was designed for you.
How We're Different
The 23 Framework
→ Anchored in research, tested in the real world, and made to move organisations forward — not just fascinate the boardroom.
Action > Advice
→ Every engagement includes activation, not just insight: playbooks, execution rhythm, and built-in accountability.
Cross-Domain Strength
→ Business strategy, culture change, performance systems, and leadership development — under one unified model.
Signature Language. Signature Impact.
→ TP23 isn't generic. It's distinct, credible, and memorable — with frameworks that become part of your internal language.
Built by a CEO, Not a Consultant
Tony Pearson, Founder & Principal of TP23, has led global businesses, sat on boards, built multi-million dollar companies, and advised organisations across industries and continents.
Tony built TP23 because he’s lived the reality: strategy that goes nowhere, leadership that burns out, cultures that misfire.
Now, he helps others avoid those traps — through clarity, rhythm, and 23 principles of performance that work.
Get in touch.
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